First published in 1946, Man’s Search for Meaning by Victor Frankl has been described as “A book for finding purpose and strength in times of great despair, the international best-seller is still just as relevant today as when it was first published.. At the heart of Frankl’s theory of logotherapy (from the Greek word for “meaning”) is a conviction that the primary human drive is not pleasure, as Freud maintained, but rather the discovery and pursuit of what the individual finds meaningful.